Shopify product demand tracking with back-in-stock requests
Every back-in-stock request is a shopper telling you which variant they wanted and could not buy. Counted per product and per variant, those requests show what to reorder first. WhatsApp Pilot's Product Demand dashboard does that counting inside Shopify Admin.
By Mousa Alhelo, founder, E-SAFQA · Updated · 5 min read · How we write and test these guides
The four numbers at the top
| Metric | What it tells you |
|---|---|
| Waiting requests | How many shoppers are waiting right now |
| Products in demand | How many products have at least one request |
| Alerts sent | How many restock notifications have gone out |
| Most requested variant | The variant to look at first |
Reading demand by variant
Totals per product hide the detail that matters for a purchase order. Fifty requests for a hoodie may be thirty for Black / Large, fifteen for Black / Medium and five for White / Small. Reordering evenly across variants would miss most of that demand.
| Example variant | Waiting requests | Share |
|---|---|---|
| Black / Large | 30 | 60% |
| Black / Medium | 15 | 30% |
| White / Small | 5 | 10% |
A simple restocking routine
- Once a week, open Product Demand and filter to unavailable variants.
- Sort by waiting requests and note the top variants.
- Open each product in Shopify Admin from the dashboard and check incoming stock.
- Reorder the variants with the most requests first.
- When stock arrives, the waiting shoppers are notified on WhatsApp automatically.
What the numbers are, and are not
- They are requests from shoppers who sent the back-in-stock message.
- They are not orders. Interest does not always become a purchase.
- They do not forecast future demand; they report what was asked for.
- They cover shoppers who used the product button, not everyone who saw the sold-out page.
Frequently asked questions
Can merchants see which product variants have the most demand?
Yes. Product Demand shows waiting requests for every variant and highlights the most requested one.
Is Product Demand a Pro feature?
Yes. The dashboard and its variant-level analytics are included in Pro only.
Ready to put WhatsApp to work on your store?
Start with the free widget. Upgrade to Pro for order messages, cart recovery, the smart product button, back-in-stock alerts and Product Demand.