How to add a WhatsApp button to a Shopify store: the code method and the app method
Two ways to add a WhatsApp chat button to Shopify: a wa.me link in your theme, or a Theme App Extension with styling, page targeting and click analytics.
Available nowFree and Pro
Analytics for your WhatsApp automations and widget
WhatsApp Pilot analytics shows what the app did for your store over any date range: messages sent and failed, tracked-link clicks, storefront button clicks and the pages they came from.
Metrics available today
- Messages sent and failed messages
- Link clicks on tracked order status links (automatic previews excluded)
- WhatsApp button clicks on the storefront, with top pages
- Date presets: today, last 7 days, last 30 days, this month, or a custom range in your shop's time zone
Reports
- Order Confirmation: messages by day and the tracked-link clicks they generated
- Floating Widget: button clicks by day and the pages shoppers clicked from
- Recovery reminders and cancellation notices are listed message by message in Message History
What is not measured
Delivered and read rates are not available with a linked-device connection. WhatsApp Pilot reports only what it can verify: sends, failures and clicks. A recovered-revenue report for Abandoned Cart Recovery is not shown in the app today.
Requirements
- Free or Pro plan
- 13 months of history are kept
Inside the app
Screenshots are taken on a test store with sample data.
Frequently asked questions
Does the app show recovered revenue?
Not today. Analytics shows messages sent and failed, tracked-link clicks and storefront button clicks. Each recovery reminder and its result are listed in Message History.
Where does the widget click data come from?
The storefront widget reports a click when a shopper opens WhatsApp from the button. No personal data is stored with the click.
Related guides
WhatsApp widget for a website: what it is, what to configure, and the Shopify-specific details
What a WhatsApp website widget does, the settings that matter, how to measure clicks, and how it works on Shopify as a Theme App Extension.
Abandoned checkout vs abandoned cart in Shopify: what you can actually recover
Shopify records an abandoned checkout only after contact details are entered: the 10-minute and 3-month rules, phone-only checkouts, and what WhatsApp recovers.
How to design a three-message WhatsApp abandoned-checkout recovery sequence
Design a WhatsApp recovery sequence: when to send the first reminder, how to space the next two, when to add a discount, how to stop on purchase, plus EN/AR templates.
Related features
- Floating WhatsApp chat widget — A customizable WhatsApp button for your storefront: the homepage on Free, every page on Pro.
- Order status links — A short, store-branded link to the Shopify order status page inside the message.
Ready to put WhatsApp to work on your store?
Start with the free widget. Upgrade to Pro for order messages, cart recovery, the smart product button, back-in-stock alerts and Product Demand.