Order via WhatsApp on Shopify product pages
A product-page WhatsApp button lets a shopper start an order conversation about the exact product and variant they are looking at. WhatsApp Pilot's Smart Product WhatsApp Button goes one step further: when the selected variant is sold out, the same button becomes a back-in-stock request.
By Mousa Alhelo, founder, E-SAFQA · Updated · 5 min read · How we write and test these guides
Floating widget vs product button
| Floating WhatsApp widget | Smart product button | |
|---|---|---|
| Where it appears | Every page, in a corner | On the product page, near Add to cart |
| What it is for | Questions and support | Ordering this product, or asking to be notified |
| Message | Your default message and the page link | Product, variant, price, SKU and link |
| Follows the variant | No | Yes |
| Plan | Free and Pro | Pro |
Two actions from one button
- Variant available: the button reads Order via WhatsApp and opens an order message.
- Variant unavailable: the button reads Notify me when back in stock and opens a back-in-stock request.
- The switch follows the variant's real availability in Shopify as the shopper changes options.
Add it to your theme
- Open Theme Editor and go to the product template.
- Add the WhatsApp Product Order Button app block under Add to cart.
- Edit the button texts and opening messages in your store's language.
- Set colors, size, alignment and device visibility, then save.
Who it suits
- Stores whose customers prefer to confirm an order in a chat, common with cash on delivery.
- Products with sizes or options where shoppers ask before buying.
- Stores that sell out often and want to capture the interest instead of losing it.
Frequently asked questions
How does the WhatsApp product button work?
It is a theme app block on the product page. It checks whether the selected variant is available and shows Order via WhatsApp or Notify me when back in stock. Tapping it opens WhatsApp with the product details filled in.
Does tapping the button create a Shopify order?
No. It opens a WhatsApp conversation. You finish the sale with the customer or send them to checkout.
Is it free?
The floating widget is free. The Smart Product WhatsApp Button is a Pro feature.
Ready to put WhatsApp to work on your store?
Start with the free widget. Upgrade to Pro for order messages, cart recovery, the smart product button, back-in-stock alerts and Product Demand.