Thank you messages for customers: 34 examples
The best thank you message to a customer is short, personal and sent at the right moment: when the order is placed, when it arrives, or when they come back. Below are 34 examples you can copy for WhatsApp, email or a card in the parcel, grouped by situation, plus when a discount code for the next order makes sense.
By Mousa Alhelo, founder, E-SAFQA · Updated · 8 min read · How we write and test these guides

When to thank a customer
| Moment | What the message should do | Channel that fits |
|---|---|---|
| Order placed | Confirm the order and thank them in one line | Order confirmation (WhatsApp, email) |
| Order delivered | Thank them, check they are happy, invite a reply | WhatsApp or email |
| First order | Welcome them to the store and the people behind it | WhatsApp, card in parcel |
| Repeat or loyal customer | Recognise that they came back | WhatsApp, handwritten card |
| Review left | Thank them for the time they gave | Reply to the review, WhatsApp |
| Problem solved | Thank them for their patience | The same chat where the problem was handled |

8 thank you messages after a purchase
- Thank you for your order, {name}! We're packing it now and will send tracking as soon as it ships.
- Hi {name}, thank you for shopping with {store}. Your order {order} is confirmed. Any questions, just reply here.
- Thanks for your purchase, {name}. We hope you love your {product} as much as we loved making it.
- Your order is in good hands. Thank you for choosing {store}, {name}!
- Hi {name}, your order has arrived. Thank you again for buying from us. Is everything as you expected?
- Thank you for ordering from {store}. We know you had a choice, and we're glad you picked us.
- {name}, thank you! Your support means a lot to a small team like ours. Enjoy your {product}.
- Thanks for your order! Tip: save this number so you never miss your delivery updates.
6 messages to say thank you for being a valued customer
- Thank you for being a valued customer, {name}. You've been with us since {year}, and we don't take that for granted.
- Hi {name}, this is your third order with {store}. Thank you for coming back; it's the best compliment we can get.
- To our loyal customers: thank you for every order, review and recommendation this year. We couldn't do it without you.
- {name}, thank you for being one of our favourite customers. We've added a small surprise to your next parcel.
- We noticed you've been shopping with us for a year. Thank you, {name}, for your trust and your kind messages.
- Thank you for your continued support, {name}. If there's anything we can do better, reply and tell us. We read every message.
6 small business thank you messages
- Every order keeps our small business going. Thank you, {name}, for supporting {store}.
- Hi {name}, it's {first name}, the owner of {store}. I packed your order myself. Thank you for supporting a small business.
- When you buy from a small business, a real person does a happy dance. That was me today. Thank you!
- Thank you for shopping small, {name}. Your order helps us keep making {product category} in {city}.
- From our tiny team to you: thank you. If you like your order, a review or a share would mean the world to us.
- Thank you for choosing a local business, {name}. See you again soon!
6 thank-you card notes for the parcel
- Thank you for your order! Made and packed with care by {first name}.
- Hi {name}, thank you for supporting our small shop. Enjoy!
- You made our day. Thanks for shopping with {store}.
- Thank you for being here from the start. Here's 10% off your next order: {code}
- We hope this brings you joy. Thank you for choosing us.
- Thanks a million, {name}. Tag us when you wear it!
4 thank you messages after a problem or a return
- Thank you for your patience, {name}. Your replacement is on its way and the tracking link is here: {link}
- Thanks for letting us know about the issue. It helps us do better. Your refund has been issued to your original payment method.
- We're sorry for the delay and grateful you stayed with us. We've upgraded your shipping for free.
- Thank you for giving us the chance to fix it, {name}. If anything else comes up, reply here and you'll get me directly.
4 thank you messages with a code for the next order
A personal code after the first order arrives can turn a one-time buyer into a repeat customer, but only if it feels like a thank you rather than another ad. Send it after delivery, make it single-use and give it an end date.

- Hi {name}, thank you for your order from {store}. We hope you're happy with it. Here's a code just for your next order: {code}, {value} off until {date}.
- Thanks for being a first-time customer, {name}! Your personal code for next time: {code}. Shipping is on us.
- We hope your {product} arrived safely. As a thank you, here's {value} off your next order: {code}
- Thank you for trusting {store}. A small gift for your next visit: {code}, valid for 30 days.
Sending thank you messages automatically from a Shopify store
Two thank you moments can run on their own in WhatsApp Pilot, from your own WhatsApp number. The order confirmation thanks the customer when the order is placed and links to the order status page. Repeat Purchase (Pro) sends a personal single-use code after a customer's first order is delivered, and only when the customer has opted in to WhatsApp marketing. Orders delivered before you turn it on are ignored.
Everything else on this page, such as messages for loyal customers or after a complaint, works best typed by a person in the chat.
Writing rules
- Use the customer's first name and the product. Generic thanks reads like a template.
- One idea per message: thanks, plus at most one ask (a reply, a review or a code).
- Keep WhatsApp messages to three lines; save longer notes for a card.
- Sign with a real name for small businesses. People thank people, not logos.
- Do not hide marketing in a thank you. If you add a code, say it is a code.
Frequently asked questions
How do you say thank you to a customer for their purchase?
Name the customer and the product, say thank you in the first line, and tell them what happens next, for example when the order ships. Keep it to two or three lines.
What do you write to say thank you for being a valued customer?
Recognise something specific, such as how long they have shopped with you or how many orders they placed, and thank them for their trust. A small gift or code is optional.
When should a store send a thank you message?
Right after the order, after delivery, after a review, and after a problem is solved. The delivery moment is the best time to ask if everything is fine.
Should a thank you message include a discount?
Sometimes. A single-use code after the first delivered order works well. Sending a discount with every message trains customers to wait for one.
Can I send thank you messages on WhatsApp automatically?
Yes. Order confirmations can thank the customer when they order. For a code after delivery, WhatsApp Pilot's Repeat Purchase sends one personal code after the first delivered order to customers who opted in to WhatsApp marketing.
Ready to put WhatsApp to work on your store?
Start with the free widget. Upgrade to Pro for order messages, cart recovery, the smart product button, back-in-stock alerts and Product Demand.